Chat Room Message Effects

Last updated: 2026-01-22

1. Feature Overview

Feature Info	Description
Feature Name	Chat Room Message Effects
Feature Description	Display audience interactions and consumption behaviors as special effects in the live room chat room
Purpose	Highlight audience behavior feedback, enhancing the interactive atmosphere of the live room
Use Case	Suitable for highly interactive live streaming scenarios such as annual meetings and marketing events
Operation Path

2. Usage Instructions

2.1 Enable Chat Room Message Effects

• Go to the [Live List] page, select a live stream and click [Details]. Under Advanced Features, click [Chat Room]. Scroll down to [Message Effects] on the chat room page.
• When customizing text, you can add "variable tags". When sending effects, the corresponding text will be filled based on the actual user nickname and product name.
• Note: If the effect switch is enabled but no custom text is filled in, the effect will not be displayed in the live room when the audience triggers the corresponding behavior.

2.2 Reuse Configuration

To reuse settings for multiple future sessions, enable message effects in [Default Template] - [Chat Room]. Once configured, all newly created channels will inherit the message effect switch and custom text from the default template.

2.3 Audience Triggered Effect Display

• Message Effect Types:
  • Visit Effect: When an audience visits the live room, a runway message is sent to all viewers.
  • Purchase Conversion Effect: When an audience clicks on a product or successfully places an order, a runway message and a chat message are sent to all viewers.
  • Interaction Activity Effect: When an audience checks in successfully, a runway message is sent to all viewers; when an audience tips successfully, a runway message and a chat message are sent to all viewers.
• Difference Between Runway Messages and Chat Messages:
  • Runway Message Effect: Pops in from the left side of the chat area and disappears after a few seconds.
  • Chat Message Effect: Sent in the chat area. Viewers can scroll up through the chat history to see this message. Currently, only clicking on a product, successfully placing an order, or successfully tipping will trigger this effect.
• Mobile Landscape Live Streaming Effect

• Mobile Portrait Live Streaming Effect

• Web Effect