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Lucky Bag

Updated: 2026-08-07 00:24:44

Last updated: August 7, 2026

1. Feature Overview

Feature Information Description
Feature Name Lucky Bag
Feature Description Lucky Bags are used to initiate time-limited lucky draws during live streams. Viewers can participate in the draw after completing specified tasks as prompted on the page. Custom prizes support linking to a prize claim form to collect winners' information.
Purpose Enhance live stream interaction and viewer retention through countdowns, task participation, and draw results; collect necessary information for prize distribution when physical prizes are used.
Use Cases Marketing live streams, e-commerce live streams, event operations, course interactions, and other live streaming scenarios requiring increased viewer engagement.
Operation Path Go to [Live List], select a live channel and click [Details], then navigate to [Marketing Interaction] - [Lucky Bag] in the live room management.

2. Instructions

2.1. Creating a New Lucky Bag Activity

Go to [Marketing Interaction] - [Lucky Bag] and click [New Activity] to enter the Lucky Bag activity configuration page.

Basic Information

Configuration Item Description
Activity Name Enter the Lucky Bag activity name for identification in the backend list and data records.
Participating Users Select the user scope eligible to participate in the Lucky Bag activity, e.g., all online users.
Number of Winners Set the number of winners for this Lucky Bag activity.
Activity Rules Enter activity descriptions, participation requirements, or prize distribution rules. Relevant prompts will be displayed to viewers based on the activity configuration.

Participation Tasks

Lucky Bags support setting conditions for viewer participation. Viewers must complete the selected tasks to meet the Lucky Bag participation requirements.

Currently supported task types include:

Task Type Description
Specified Comment Viewers must send a specific comment.
Online Duration Viewers must meet the set online duration.

At least 1 task must be selected. When multiple tasks are selected simultaneously, viewers must complete all selected tasks to meet the Lucky Bag conditions.

Draw Settings

Configuration Item Description
Draw Countdown Set the countdown duration after the Lucky Bag is initiated. The system will automatically draw winners after the countdown ends.

Prize Information

Lucky Bags support the following prize types:

Prize Type Description
Custom Prize Enter a prize name and upload a prize image. Suitable for physical prizes, reward points, etc.
Cash Red Packet Set the red packet amount for each winning user.
Setting Prize Claim Information

When using a custom prize, you can enable [Prize Claim Information] and link a form to collect prize claim details. This setting is not available for cash red packets.

  1. Select [Custom Prize] in [Prize Information].
  2. Enable [Prize Claim Information].
  3. Click [Select Form] to open the prize claim form list.
  4. Select the desired prize claim form and click [Confirm].

After selection, the page will display the prize claim form name. To make adjustments, click [Change] to reselect.

In the [Select Form] popup, you can preview existing forms or click [New Form] to create a prize claim form.

When [Prize Claim Information] is enabled, a prize claim form must be selected to save the activity. After configuration, click [Save] to create the Lucky Bag activity.

2.2. Managing Lucky Bag Activities

Go to [Marketing Interaction] - [Lucky Bag] to view the list of created Lucky Bag activities for the current live room.

The activity list supports filtering by activity name, prize type, and status. It also allows refreshing the list, viewing data, and creating new activities.

Activity status descriptions are as follows:

Status Description Common Actions
Not Initiated Activity created but not yet launched in the live room. Initiate, Edit, Copy
In Progress Activity launched; viewers can participate based on conditions; draw countdown is running. View, Copy, Void
Drawn Activity draw completed. Data, View, Copy
Voided Activity voided; no further participation or drawing. View, Copy

For drawn activities, click [Data] to enter the secondary data page for that activity.

2.3. Initiating a Lucky Bag Activity

After creating a Lucky Bag activity, it can be initiated during the live stream. Supported initiation endpoints include:

Initiation Endpoint Description
Admin Backend In the [Marketing Interaction] - [Lucky Bag] activity list, click [Initiate] for an uninitiated activity.
Assistant Page Click [Lucky Bag] in the assistant page's tool area to open the Lucky Bag activity list and initiate an activity.
Web Broadcasting End Go to [Lucky Bag] in the interactive tools of the web broadcasting end, select an activity, and initiate it.

After initiation, viewers will see the Lucky Bag entry, draw countdown, prize information, number of participants, and participation conditions. The system will automatically draw winners after the countdown ends.

3. Viewer Participation and Prize Claim Form Submission

After a Lucky Bag is initiated, viewers can see the Lucky Bag activity on the viewing page.

The main content displayed to viewers includes:

  • Lucky Bag countdown
  • Prize information
  • Number of winning slots
  • Number of participants
  • Participation conditions
  • Activity rule prompts

Viewers can participate in the Lucky Bag draw after completing the participation conditions. If the activity has multiple participation tasks, viewers must complete all tasks to meet the participation conditions.

3.1. Submitting Prize Claim Information After Winning

When [Prize Claim Information] is enabled for a custom prize, the winning popup displays [Fill in Prize Claim Information]. Click it, then fill in and submit the prize claim information as prompted.

The fields and required status of the prize claim information are based on the prize claim form linked to the activity. Submission is not possible if required fields are empty or incorrectly formatted.

If the phone number field in the prize claim form has SMS verification enabled, viewers must obtain and enter the correct SMS verification code to complete phone number verification before submitting the prize claim information.

Once submitted successfully, the prize claim information cannot be edited again.

3.2. Claiming or Viewing in "My Rewards"

Go to [My Rewards] - [Lucky Bag] on the viewing page to view Lucky Bag winning records.

  • If prize claim information has not been submitted, click [Claim] to enter the submission page.
  • If prize claim information has been submitted, click [View] to see the submitted information.

Submitted prize claim information can only be viewed, not modified.

4. Viewing Lucky Bag Data

Lucky Bag data can be accessed through the following entry points:

  • Click [View Data] on the [Marketing Interaction] - [Lucky Bag] page to enter the Lucky Bag summary data page.
  • In the [Marketing Interaction] - [Lucky Bag] activity list, click [Data] for a drawn activity to enter its secondary data page.
  • Go to [Live Room Statistics] - [Interaction Data] - [Lucky Bag] to view Lucky Bag summary data.

The Lucky Bag summary data page supports filtering by session ID and activity name, and allows exporting winning details based on the current filter scope.

Lucky Bag Data Field Descriptions

Field Description
Initiation Time The time the Lucky Bag activity was initiated in the live room.
Draw Time The time the Lucky Bag activity draw was completed.
Session ID The live session to which the Lucky Bag activity belongs.
Activity Name The name of the current Lucky Bag activity.
Prize Type Custom prize or cash red packet.
Prize Information Displays prize name, red packet amount, or prize image.
Number of Winners The number of winners for the current Lucky Bag activity.
Number of Participants The number of participants for the current Lucky Bag activity.

Available actions are as follows:

Action Description
View Details Enter the secondary data page for the current Lucky Bag activity.
Export Data Export the data results for the current Lucky Bag activity.
Export Winning Details Export the winning user details for all Lucky Bag activities within the current filter scope. Each winning user occupies a separate row, including the associated activity, prize, and user information.

When [Prize Claim Information] is enabled for the activity, the exported winning details also include the prize claim form content submitted by users.

5. Viewing Single Session Lucky Bag Data

Click [Data] in the activity list, or click [View Details] on the Lucky Bag summary data page, to enter the secondary data page for a single session's Lucky Bag.

The single session Lucky Bag data page contains two parts:

5.1. Lucky Bag Activity Information

Displays the basic information of the current Lucky Bag activity, including:

  • Lucky Bag activity name
  • Prize type
  • Prize information
  • Number of winners
  • Number of participants
  • Draw countdown
  • Actual draw time

5.2. Winner List

The winner list displays the following information:

  • Serial number
  • User ID
  • User nickname
  • Prize claim information status

Prize claim information statuses include:

  • Pending: The winning viewer has not submitted prize claim information.
  • Submitted: The winning viewer has submitted prize claim information.

For viewers who have submitted prize claim information, click [View Prize Claim Information] to see the form content they submitted.

Click [Export Results] to export the winner list. When [Prize Claim Information] is enabled for the activity, the exported content also includes the prize claim information status, submission time, and the form content filled in by the viewer.

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