Follow Guide

Last updated: 2025-11-19

I. Feature Overview

Feature Info	Description
Feature Name	Follow Guide
Feature Description	By displaying a follow entry in the live streaming room, guide viewers to scan a QR code to follow the official account or add enterprise/personal WeChat, enabling the transition of viewers from the live stream to private domains.
Purpose	Used to accumulate live stream viewers into private domains, enhancing the enterprise's subsequent reach capability.
Use Case	Suitable for scenarios requiring user accumulation, such as marketing live streams and brand event live streams.
Operation Path

II. Steps

1. Go to the [Live List] page, select a live stream and click [Details]. In the live stream management section, click [Marketing Interaction] - [Follow Guide] to enable the follow feature. Upload the official account QR code, edit the entry text and popup prompt text, then confirm and save. This is not limited to official accounts; QR code links, personal WeChat IDs, WeChat groups, and enterprise WeChat QR codes are all usable.
2. After confirming and saving, the viewing page will display a [+Follow] button. Clicking the [+Follow] button will show a QR code popup. You can also enable the active popup button; after setting it, the QR code popup will appear automatically upon entering the live stream.