Polyv Private Domain Live Streaming Platform Marketing Interaction Capabilities
Polyv's private domain live streaming platform features over 50 built-in marketing interaction functions. Through various reward mechanisms and incentive methods, viewers are encouraged to participate, browse the live stream, and place orders simultaneously, boosting the live room's popularity and heat, and efficiently driving order conversion.
1. Marketing Interaction Entry Point
Register or log in to the Polyv management console, then navigate to "Management Console - Live Channel - Marketing Interaction" to view all marketing interaction features.
2. How to Use?
Taking the Polyv Product Library Feature as an Example:
Go to the Polyv official website's help center, search for "Product Library," select "Live Streaming" - "Product Documentation," and you can view the usage instructions for the Product Library feature.
3. Common Marketing Interaction Features
Live Stream Virality: Leaderboard, Invite for Rewards, Invite Promotion, Invite Poster
Live Stream Invitation: WeChat Sharing, Live Stream Reservation, SMS Reminder, Official Account Reminder, Registration to Watch
Task Rewards: Check-in Rewards, Quiz Rewards, Viewing Duration Rewards
Live Stream Red Packets: Red Packet Rain, Quiz Red Packets, Command Red Packets, Regular Red Packets
Live Stream Lucky Draw: Comment Draw, Invite Draw, Survey Draw, Viewing Duration Draw, Quiz Draw, Nine-Grid Draw, Wheel of Fortune Draw, Unconditional Draw
User Tipping: Cash Tipping, Gift Tipping
Live Stream Chat Room: Message Pin, Message Effects
Other Interactions: Topic PK, Live Stream Co-hosting, Voting Activities
① Live Stream Lucky Draw - "Invite Friends to Draw"
During the live stream, hosts can guide viewers to invite friends to participate in the lucky draw, attracting more viewers to join and promote the broadcast, thereby energizing the live room atmosphere.
② Task Rewards - "Viewing Duration Rewards"
By setting up a viewing duration reward mechanism, viewers are encouraged to stay in the live room for an extended period. Once viewers complete the corresponding viewing tasks, they can claim rewards, thereby increasing their engagement with the live content.
③ Product Management - "Product Library"
Polyv's private domain live streaming platform offers a "zero commission" private domain product library. An embedded store within the live room supports product listing/unlisting management, product detail page editing, and coordination with the host for product push and sorting.
④ Product Marketing - "Product Push"
Co-hosts can set up large or small product card pushes in the backend to present product information to viewers. While assisting the host with professional product explanations, they actively guide viewers to place orders and convert.
