New Applications of "E-commerce Video" from the Premier's Remarks

"Filming the actual condition of physical stores and putting the videos online gives customers a stronger sense of reality and makes businesses more competitive. It creates greater vitality and a larger space for both online and offline operations." — Li Keqiang

"A stronger sense of reality, more competitive" — Video brings new vitality to the e-commerce industry.

The "Two Sessions" have just concluded, and the Premier's press conference, seen as an interpretation of government policy priorities, has drawn widespread attention. During the Q&A session, the Premier unexpectedly mentioned how businesses can use online video to enhance authenticity and competitiveness, demonstrating his profound insight into the cutting edge of internet e-commerce.

"A stronger sense of reality, more competitive" is mainly reflected in the following aspects:

In recent years, the rapid development of cloud computing, big data, and mobile internet has accelerated transformation and innovation in the e-commerce industry. Video and e-commerce, seemingly unrelated industries, have continuously generated chemical reactions.

First, the current text-and-image-based product guide pages can no longer meet consumers' growing demand for a better shopping experience. Video offers richer expressiveness, with sound and images intertwining to create a more direct emotional impact.

Second, for non-standardized products, such as clothing, consumers often have to make "blind choices" when shopping online because they cannot try items on as they would in a physical store. By displaying products through video, consumers can enhance their sense of reality, comparison, and understanding based on the model's height, weight, body type, and standard movements in the video, supplementing the offline experience that was previously unavailable online.

Third, for complex products, such as assembled electronics, reading text and image descriptions alone is not very intuitive. However, if a video QR code manual is used, customers only need to scan the QR code on promotional materials or packaging with their phone, and the installation and operation video tutorial will appear, making it very intuitive and convenient.

Fourth, through engaging videos, when the video plays content related to a product, graphical or textual promotional links displayed over the video can guide users to the purchase entry point, significantly increasing the conversion rate.

The value of video e-commerce marketing models is immeasurable.

According to actual measurements, e-commerce sites with video displays achieve an average sales performance increase of 13.4% compared to ordinary e-commerce sites. At the same time, the intuitive feel and credibility of video guides are greatly enhanced, injecting more vitality into transactions and creating greater space for merchants.

Cloud video hosting platforms can help merchants quickly complete a series of steps including video upload, transmission, transcoding, storage, distribution, and playback. Merchants do not need any technical background or knowledge. With the help of cloud video hosting services, they can have a video-enabled e-commerce site in minutes. Various video features tailored for the e-commerce industry effectively help merchants achieve customer conversion. For example, Polyv's promotional link feature allows customers to complete transactions quickly, improving customer conversion rates. These high-end, customizable, enterprise-level video e-commerce features can be easily obtained at a low cost.

The sense of reality brought by video, exclusive to e-commerce, is now real. Do you know how to embrace it?

To learn more about new applications of video e-commerce, follow our WeChat (scan the QR code now) or email us at steven@polyv.net for an in-depth discussion on video e-commerce.