How to Make Online Education Entertaining
In 2014, online education became a particularly "hot" term in the internet circle.
What is online education?
As the name suggests, online education is a teaching method using the internet as a medium, conducting teaching activities through the network, students, and teachers. Additionally, with online video courses, students can learn anytime and anywhere, truly breaking the constraints of time and space. For professionals with busy schedules and irregular study times, online distance education is the most convenient way to learn.
Why is it so hot?
Statistics show that 2.6 new online education companies are established daily. In the current online education industry, competition in specialized fields such as language and accounting training has already become intense. Meanwhile, K12 education (mainly referring to primary and secondary school tutoring) is gradually taking shape and maturing. Some believe that the online education market has reached an explosive phase, and the internet will eventually bring "disruptive" changes to the education sector, similar to what happened in e-commerce and other fields.
However, compared to traditional education, where should the future path of online education lie?
Let's compare the differences between traditional education and online education.
From the perspective of usage scenarios, traditional education is fixed, while online education is fragmented.
In traditional education, students learn in a fixed classroom with 45-minute sessions. With the rapid development of mobile internet, students can start classes anywhere and learn whenever they want, even during a 5-minute bus ride, completing a learning process. Fragmentation is very evident.
Therefore, simply moving offline 45-minute courses online is clearly not feasible. Instead, corresponding optimizations should be made for playback time, usage habits, and other aspects based on the characteristics of fragmentation.
In terms of form, traditional education is restrictive, while online education is open.
In traditional education, students are required to attend school on time, attend classes on time, and are not allowed to be late, leave early, or get distracted.
However, online education overturns these conventional rules. You will find that all these constraints become ineffective. Students can learn if they want to, or leave if they don't, with no cost involved. This is a completely open and free space.
Therefore, online education must invest more effort in figuring out how to retain students and make learning interesting and useful. That's why online education has been seeking good breakthroughs, and everyone is looking for suitable methods. Whether it's gamified learning or animated teaching, the goal is the same: to keep students engaged.
However, the general direction worth affirming remains unchanged: the entertainment of online education is undoubtedly a promising direction for exploring the form of online education.
In 2014, Polyv launched a video bullet comment feature. By adding bullet comments to on-demand courses, the linear time process is broken. Every user who experiences it can generate their own content on the platform. Teaching videos will continuously accumulate different highlights. In terms of user experience, it can increase student activity and enhance learning motivation. At the same time, different comments can create a sense of resonance, thereby boosting students' sense of presence.
The use of video bullet comments is an important step in the development of the online education industry toward entertainment. Its application and rapid growth in the industry have become an indispensable part of the history of online education development.
