Cloud Video: The Spring for E-commerce
Since the 1990s, with breakthroughs in network and information technology, the internet has experienced explosive global growth and rapid普及. At this time, e-commerce emerged.
Since the "Year of E-commerce" in 1998, e-commerce has developed rapidly worldwide. Countries around the globe have set their sights on this new frontier, generally believing that the development of e-commerce will be a major driving force for the world economy over the next 25 years, promoting economic growth far beyond the Industrial Revolution 200 years ago.
However, with the continuous advancement of e-commerce, we have also discovered more and more problems, such as: a lack of innovation in the industry, imperfect foundational platforms, incomplete technology, a shortage of talent, and a lack of appropriate laws and regulations.
Faced with these issues, e-commerce professionals are constantly exploring and making changes. But where is the path they seek?
Innovation.
Technological innovation. Only by continuously reforming new technologies can the industry truly escape its predicament.
Some predict: The emergence of cloud video technology will greatly drive technological change in the e-commerce industry.
Video?
E-commerce?
The two seem to have little in common. In fact, that is not the case. Change requires the courage to break conventions, and hope often arises from the impossible.
The traditional way of displaying products in e-commerce is nothing more than images and text. However, traditional image and text descriptions cannot provide visitors with the most authentic experience.
No matter how beautiful the images, they cannot give visitors an intuitive feeling. No matter how vivid the text, it cannot alleviate customers' concerns. The trouble with product installation and use restricts sales. How to break through?
Only video!
Video, of course, is the only way to help e-commerce professionals solve current problems. Some have tried embedding videos on their websites, using the video platforms of domestic video portal sites to host their content. However, the long and irrelevant ads in those videos greatly reduce the user experience.
Cloud video technology is a video hosting technology that enables ad-free, secure, high-definition, and smooth playback. Cloud video technology can achieve ad-free, high-definition, and smooth video playback domestically, while also providing powerful video management and data statistics functions.
So, how can cloud video technology be applied to the e-commerce industry?
As a leader in domestic cloud video technology, POLYV has innovatively proposed cloud video — the five treasures of e-commerce video technology: Product Display, Image Links, Text Links, Video Precision Marketing System, and QR Code Manuals.
Product Display
Embed a borderless video player on the product page. By showcasing short product videos, visitors can better understand every detail of the product, allowing them to more accurately locate their desired items.
Image Links
Insert a "Buy Now" graphic into the product display video. This allows visitors to make an immediate purchase when they are impressed while browsing the product video. Combining video with marketing promotes the product while generating revenue. Image links are the biggest return channel for video marketing, increasing sales by +35%.
Text Links
While the video is playing, key product information can be displayed below the video. If visitors have a purchase intention, they can directly click the link to buy. Text links, through straightforward and plain text descriptions, strongly灌输 product information, achieving a 200% increase in product awareness. By providing an entry point, text links guide traffic, achieving a 25% increase in traffic.
The combination of text links and image links is a powerful weapon for increasing website traffic, simplifying the transaction process, and improving conversion rates.
Video Precision Marketing System
While visitors are browsing product videos, they can communicate in real-time with the store owner through a dialog box below the video, allowing visitors to instantly learn about product information.
The POLYV Video Precision Marketing System has four highlights: 1) Displaying positive customer reviews below the video; 2) Showing recent transaction records in the upper right corner of the video; 3) Real-time interaction with customers within the video; 4) User behavior analysis based on the video.
QR Code Manuals
Many visitors, after purchasing a product, do not have an intuitive product manual to guide them on how to use it. With QR code manuals, users can simply scan the code with WeChat to experience the convenience of a video manual intuitively.
Some might think: Can't we just build our own video network?
Of course you can, but building a video platform that ensures smooth playback requires enormous human and material resources. Simply put, building such a network platform requires renting IDC, purchasing servers, renting bandwidth, and a large number of operations and maintenance personnel as well as R&D staff. Compared to directly adopting domestic cloud video services, renting is more cost-effective.
The era of innovative technology for the e-commerce industry has truly arrived. The gold rush platform for e-commerce is also here. E-commerce professionals, can you still HOLD on?
