Competing with Traditional Education, Online Education Needs New Approaches

According to the iResearch "2014 China Online Education Industry Development Report," the business model of online education in China is still in the exploratory stage. In 2013, the number of online education users in China reached 67.2 million, and it is expected to exceed 100 million by 2016.

Facing the formidable rise of online education, the traditional education industry has launched a strong counterattack by leveraging the existing shortcomings of online education. In 2013, the market share of higher education online education dropped to 50%. In the face of such a strong backlash from traditional education, how should online education respond?

Currently, online education in China faces two serious issues: one is interactive experience, and the other is copyright protection.

Most online education platforms in China simply provide teaching videos to online learners, lacking the classroom interaction and feedback on learning outcomes that traditional education offers.

To address the poor interactive experience of online education, POLYV has introduced a Q&A player video feature. This allows for the insertion of classroom Q&A players within videos, which not only enhances the interactive experience of online learning but also enables real-time online exam functionality, allowing learners to receive timely feedback on their online studies.

Regarding video copyright issues, POLYV provides powerful video anti-theft features for online video users. By combining its self-developed keyframe-based video file encryption technology with OVP video anti-leeching technology, POLYV achieves perfect encryption of online video files. Additionally, POLYV increases the cost and risk of piracy through features such as scrolling marquees, video watermarks, and Q&A players, thereby better safeguarding the copyright security of online videos.