Video Service Dark Horse—Polyv Cloud Platform Drives Online Profit Tools
Polyv Video Cloud Platform has tapped into the special needs of the e-commerce and education industries while building upon traditional features.
The prevalence of video applications on the internet has become inevitable. However, video applications themselves have high technical and resource barriers. How to reduce bandwidth and technical costs has become a major challenge for webmasters. Polyv Video Cloud Platform keenly seized this business opportunity and, while building upon traditional features, explored the e-commerce and education industries, becoming a shining dark horse in the recent market.
In the internet era, traditional text and image information transmission seems no longer sufficient to meet netizens' needs. Influenced by "cloud computing," video information transmission is being accessed and trusted by more and more netizens. By the end of 2012, with the upgrade of 3G networks, network transmission speeds increased significantly, and smartphone screens became larger. The number of netizens in China watching or downloading videos online via mobile phones reached 130 million, with a usage rate of 32.0% among mobile netizens. Its growth rate was second only to mobile microblogging, making it a highlight among entertainment applications this year. It is expected that the number of mobile video users and usage duration will continue to grow rapidly in 2013. Overseas, video coverage on the internet is as high as 50%!
Figure 1: Market Size of China's Online Video Industry from 2009 to 2016
From the data above, the prevalence of video applications on the internet has become inevitable. However, video applications themselves have high technical and resource barriers. How to reduce bandwidth and technical costs has become a major challenge for webmasters. Does one really need to raise a cow just to drink a glass of milk? The emergence of video cloud computing technology has made solving this problem possible.
While people were still wondering, "What does cloud video service include?" and "What is video hosting?", several domestic video hosting providers were already busily preparing to welcome the true arrival of "cloud video services." In 2013, many in the industry claimed that "cloud computing" applications would reach their peak. Video services are undoubtedly the biggest highlight of cloud computing applications. How will video hosting service providers develop under the impetus of cloud technology? We don't know. However, as a dark horse among domestic video service providers, Polyv's recent performance has impressed many industry insiders.
Traditional video cloud platforms, apart from transcoding, playback, and custom logos, rarely have distinctive features. Polyv Video Cloud Platform, while building upon traditional features, has tapped into the special needs of the e-commerce and education industries, unveiling different unique tools. Let's take a quick look:
Five E-commerce Tools:
E-commerce Tool #1: 360° Product Display – Dynamic display better interprets your products; POLYV's borderless player seamlessly integrates with websites.
Demo link: http://demo.ipolyv.cn/ec/demo/
E-commerce Tool #2: Text Links – Also the first in China to use text for video promotion. The clever use of text ads instantly bridges the distance between consumers and merchants.
Demo link: http://v.polyv.net/view/38649a4f83e55a18f9ba4ef8222364aa_3.html
E-commerce Tool #3: Image Links – It's said that in e-commerce, you must seize every opportunity for revenue! Image links are the biggest return channel for video marketing, significantly boosting sales.
Demo link: http://v.polyv.net/view/38649a4f83c4307158b0ef379c89da3a_3.html
E-commerce Tool #4: Precision Video Marketing System – This is what the editor finds most eye-catching and "fun." Have you ever thought about what it means to instantly lock onto a customer and engage them in conversation when they show interest in your product?
This is a super tool for converting customer needs into sales and gaining insight into consumer psychology.
Four Highlights of POLYV Precision Video Marketing System
> Display customer positive reviews below the video
> Show recent transaction records in the top right corner of the video
> Real-time interaction with customers within the video
> User behavior analysis based on video
Demo link: http://playertest.polyv.net/player2/test/prize_test/
E-commerce Tool #5: QR Code Manual – QR codes are a simple product, but the editor believes they could bring changes to traditional industries. Polyv generates a QR code for each uploaded video that can be played on mobile devices. You can create a video version of a product manual, print the generated QR code, and place it in the product packaging. When users encounter problems during installation, they can scan the QR code. This innovative approach effectively reduces communication and after-sales costs for enterprises.
Undoubtedly, with the issuance of 4G licenses and the widespread use of cloud technology, video cloud is a big cake with significant room for development. Competition among major cloud platforms will intensify in the future. Retaining existing customers and acquiring new ones is a crucial issue. China has a vast market base, and video cloud platforms have not yet reached widespread adoption. Various forms of video clouds will emerge. Let's see the exciting shows unfold one by one!
