New Direction for E-commerce Video Applications—POLYV Cloud Video
In the Internet era, traditional text and image-based information delivery no longer fully meets netizens' needs. Influenced by "cloud computing," video-based information delivery is increasingly being adopted and trusted by users. Let's look at some data: By the end of 2012, with the upgrade of 3G networks, network transmission speeds increased significantly, and smartphone screens grew larger. In China, 130 million netizens watched or downloaded videos on their phones, accounting for 32.0% of mobile internet users. This growth rate was second only to mobile microblogging, making it a highlight among entertainment applications. It is expected that the number of mobile video users and usage duration will continue to grow rapidly in 2013. Overseas, video coverage on the internet has already reached as high as 50%!
From the data above, the widespread adoption of video applications on the internet is inevitable. However, video applications themselves have high technical and resource barriers. How to reduce bandwidth and technical costs has become a major challenge for website owners. Do you really need to raise a cow just to get a glass of milk? The emergence of video cloud computing technology makes solving this problem possible.
While people are still wondering, "What does cloud video service include?" and "What is video hosting?", several domestic video hosting providers are already gearing up to welcome the true arrival of "cloud video services." In 2013, many in the industry predicted that "cloud computing" applications would reach their peak. Video services are undoubtedly the biggest highlight of cloud computing applications. How will video hosting service providers evolve under the influence of cloud technology? We don't know yet. However, as a dark horse among domestic video service providers, POLYV's recent performance has caught the attention of many industry insiders.
Traditional video cloud platforms often offer little beyond transcoding, playback, and custom logos. POLYV's video cloud platform, while retaining traditional features, has explored the specific needs of the e-commerce industry and education industry, introducing unique features. Let's take a look:
Five E-commerce Features
E-commerce Feature 1: 360° Product Display – Dynamic display better showcases your products; POLYV's borderless player seamlessly integrates with your website.
E-commerce Feature 2: Text Links – This is the first domestic application of text in video promotion. The clever use of text ads instantly bridges the gap between consumers and merchants.
E-commerce Feature 3: Image Links – As they say in e-commerce, seize every opportunity to generate revenue! Image links are the biggest return channel for video marketing, significantly boosting sales.
E-commerce Feature 4: Video Precision Marketing System – This is what the editor finds most eye-catching and "fun." Have you ever thought about what it means to instantly lock onto a customer when they show interest in your product and start a conversation with them? This is a super tool for converting customer needs into sales and understanding consumer psychology.
E-commerce Feature 5: QR Code Manual – QR codes are a simple product, but the editor believes they could bring change to traditional industries. POLYV generates a QR code for each uploaded video that can be played on mobile devices. You can create a video product manual, print the generated QR code, and place it in the product packaging. When users encounter installation issues, they can scan the QR code for help. This innovative approach effectively reduces communication and after-sales costs for businesses.
Undoubtedly, with the issuance of 4G licenses and the widespread application of cloud technology, video cloud is a big cake with significant room for growth. Competition among major cloud platforms will intensify, and retaining existing customers while acquiring new ones will be crucial. China has a vast market base, and video cloud platforms have not yet reached full普及. Various forms of video clouds will emerge—stay tuned for the exciting developments ahead!
