The Internet Era: Opportunity or Challenge for the Publishing Industry
With the development and popularization of internet technology, more and more traditional industries have suffered severe setbacks. As online media continues to grow and optimize internally, the living space of the traditional publishing industry is constantly being squeezed, and its audience is gradually dwindling. Just as writer Xu Kaizhen said: "Has it really come to a dead end? When will this industry see the light of day?"
In the internet era, does it bring opportunities or challenges to traditional industries?
As we all know, one major drawback of the traditional publishing industry is the poor user experience.
For example, various technical training tutorials published by publishing houses merely use text and images to give readers a concept or definition, which hardly satisfies readers' learning and understanding of the book's content. Some publishers also record video tutorials and attach CDs to the back of books. However, this not only increases production costs but also makes it difficult to ensure that the CDs are not damaged during transfer and storage, while also posing the risk of video theft or unauthorized use.For publications like newspapers and magazines, relying solely on text and images during reading makes it difficult for readers to gain an in-depth understanding of the actual news scene.
Perhaps poor user experience has become the culprit strangling this industry. Has this industry truly reached a dead end?
In times of hardship, one must seek change. As the ancients said: "When in difficulty, change; through change, one finds a way; with a way, one endures." Facing the second "carrier revolution" in human reading history, will the traditional publishing industry bravely innovate and break through the siege? Or will it continue to stick to old conventions and wait for its demise?
In the face of crisis, one should promptly return to the industry's roots. Traditionally, the publishing industry has been defined as a "cultural" industry, but it is often overlooked that its core is not only "culture" but also "creativity." People tend to focus on the word "culture" while neglecting "creativity," which is the true core of development.
How can this traditional publishing industry, which many have already deemed "terminally ill," seek new creativity?
It is difficult for the traditional publishing industry to seek change from the "author—publisher—distributor—reader" model; the only way is to start with technology.
New technology—one that perfectly connects the traditional publishing industry with internet technology—is the key to solving the industry's decline.
Encrypted video hosting technology, with the emergence and application of this new technology, seems to bring a new dawn to the entire publishing industry. Let's briefly discuss how encrypted video hosting technology demonstrates its innovation.
Continuing with the two examples above, the new encrypted video hosting technology can solve the problem of low user experience.
Through encrypted video hosting technology, videos originally stored on CDs are uploaded to a server and a QR code is generated. Simply print a QR code on the back of the book. In this era of widespread Wi-Fi and 3G, opening WeChat and scanning the code allows readers to instantly play the video on the website on their mobile devices. This not only enables readers to learn video tutorials anytime and anywhere but also saves the cost of producing CDs and curbs the possibility of video piracy.
For newspapers and magazines, by uploading hot news videos to the server and using encrypted video hosting technology with QR codes, readers can scan and get the most direct news experience.
Faced with the encirclement brought by electronic reading, whether the traditional publishing industry will break through the siege or silently fade away, we cannot determine its future fate; we can only observe the path it has taken.
Don't believe it? Scan and see!