Ad-Free Video for Enterprise Applications
Nowadays, more and more enterprises are using the internet for online marketing. With the development and widespread use of the internet, online promotion continues to deepen and become more common. However, some small and medium-sized enterprises repeatedly fail in their online promotion efforts, or achieve only limited results while suffering from the damage caused by malicious consumption in online promotion, never finding an ideal way to conduct online marketing.
As a result, some companies consider promoting on Baidu Tieba or major forums. Yet, executing this approach is quite difficult, unless you write some soft articles related to the product theme that can barely pass without being noticed by administrators. But sometimes, even soft articles cannot include URLs. Those forum administrators delete any URLs they find without hesitation, and have even started blocking URLs altogether. So, the forum promotion and Tieba promotion we often talk about can no longer meet our needs. In my opinion, for companies that frequently use online promotion and want to succeed in online marketing, they should try other approaches. Now, let me talk about one of my promotion methods: video marketing.
Video marketing, as the name suggests, refers to the marketing method where companies place various video clips on the internet in different forms to achieve certain promotional goals. The first video marketing method that came to mind was to upload our company's videos to free social sharing sites like Youku or Tudou. However, these social sharing sites have a fatal drawback—have you noticed? When you bring the uploaded video link back to your own company website for playback, the initial KFC or Pizza Hut ads are enough to drive you crazy. Users who were eager to see your company's product introduction have to wait through a long ad break. After watching, they might even call to order food directly. Worst of all, after these ads finish, sometimes inappropriate video recommendations pop up, which seriously damages the company's brand image. This undoubtedly has a negative impact on your company's product marketing, or you might be unknowingly advertising someone else's products for free.
At this point, you might be wondering, what should I do? As a small enterprise, developing a video management platform is quite difficult given the current funds and technology. Hiring a dedicated technical team to develop a video management platform is clearly not cost-effective. But when benefits come, don't let them slip away. When I searched for ad-free video on Google, the top result was Polyv, which stood out prominently. After browsing Polyv's official website, I found that many educational users also use it, such as ICN, Beijing Normal University Education Training Center, ATA Remote Training Platform, etc. At first, I tried using its product for free, but later found it to be quite good (a small praise—good). Polyv clearly positions itself to meet the needs of the education industry. After I uploaded my website's product videos to its platform, user engagement significantly increased. Moreover, for our company's products, it provides many reliable services, such as video encryption for copyright protection, interactive video for active teaching, support for video fragmentation, and most importantly, support for mobile learning, allowing my student users to improve learning efficiency anytime, anywhere.
You might ask, after all those benefits, what were the actual results? The outcome was beyond my expectations. Polyv not only provides clear and smooth video playback, but after using their system, almost no students complained about playback issues. Additionally, it uses a customized cloud player, achieving a perfect integration of our product content and videos. Since I haven't been using it for long, there may be even better effects I haven't discovered yet. I believe that in the future, Polyv will continue to surprise me.
This article is reproduced from Ad-Free Video — Polyv. Please indicate the source when reprinting.
